Though Spotify has spent the better part of the past year innovating and adding new features for users, Apple Music isn’t too far behind. The streaming platform has begun introducing pages for labels - ranging from heavyweights like Def Jam to indies like XL Recordings. As covered in Rolling Stone, the pages are structured similarly to artist pages. Fans can view everything from label bios to their newest releases - with labels even being given the chance to display their most successful records.
This move further emphasizes the curatorial aspects of labels, as now music consumers may be inclined to visit certain labels’ pages - as they may with specific playlists or artists’ pages. This feature is not the only recent upgrade to Apple Music, as this week the platform also debuted Lossless and Spatial Audio with no additional cost. This feature was amplified by the arrival of playlists that highlight this method of listening - showing that the tech giant is making big strides in order to compete with other DSPs.