Interview

Get to Know CRASH RARRI: “Ghetto Greatness” [Interview]

From Columbus, Ohio and now living in Atlanta, Crash Rarri has already received attention from record labels through his brash, honest, and unique style of trap that sets him apart from the norm. His fine balance of storytelling, vulnerability, and club bangers will surely make him a big name for a long time. He’s already had breakout songs such as, “What Dey Seem,” “2outh2id3,” and most recently, “RGB.” Get to know more about Crash Rarri below:

Your most recent single, “RGB” has recently gained a lot of traction. What does that track mean to you and how do you feel about the reception?

I feel like the song is a day in the life of Rarri.  I feel like the song to me shows I am able to put out my music independently and showcase my talent. It shows sometimes you don’t need certain people or certain things to get your point across. Sometimes you have to put it out there and talk your sh*t and let the people decide if you’re hot or not.

Take me through the recording process. Did you know it was going to be a hit when you were recording it?

When I was recording it, no. I literally dropped my friend off at the airport when I was at LA. I hit one of my producers up, and he told me to pull up to the studio, and he just grabbed a new crib in Hollywood which is where I was staying at. I pulled up and recorded it. I recorded how I was feeling. I was in Hollywood in AMGs. It is how it came along. I pulled up to the studio and they were already making the beat. Once they finished the beat I hopped on it. Now we are here.

It seems like you really let how you are feeling really come out into your music. What do you want fans to grasp from your honesty in your tracks?

I want them to grasp that even if you aren’t in Hollywood or AMGs, if you just talk about what is going on with the people around you, you can always make great records. You don’t always have to over-exaggerate and say what everyone else is saying. You can talk about your life because what you’re going through can be relatable to a lot of people.

Growing up in Columbus, what got you started making music?

When I was growing up there, I grew up like any normal kid. Everybody rapped, made beats on the table, and freestyle’d at lunch. Me and my cousin had a fake little rap group, but it was nothing crazy or big. I used to be always be influenced by music. My sister had literally every CD from the 2000s. Her love for music really got me indulged in the music. After high school, I moved to Cincinnati for business management, and I threw a bunch of parties too. That had me start managing an artist in Cincinnati which opened me up to doing music.

What would you grow up listening to and how did that influence you as an artist?

I used to listen to a lot of Kanye. He was my favorite artist growing up and still one of my favorite artists now. I listened to a ton of Gucci Mane. Outside of Kanye and Gucci Mane, I used to listen to Lil Wayne. Kanye’s style influenced my style because he used to talk about what was going on in his life and other topics too. I wanted to not only talk about my life but the topics around me that a lot of people don’t discuss. With Gucci Mane and the world I was living in, there was a lot of gang banging and people selling drugs. Sometimes Kanye wasn’t always resonating to my environment. The Gucci Mane side of it made me want to do music. You can talk about positive stuff. You can always put a positive spin on negative stuff even though all of this stuff is going on. I still have to talk about it because it’s affecting my life in some kind of way.

You said you managed artists. How does that change your perspective as an artist?

I feel like it makes you look at the importance of visibility and marketing. When I was managing, one of the most important thing I used to tell the artists is that music is a product and you are the product. I knew to carry myself as a product alongside me as a person. I knew I had to market myself in a way that people would like me on top of me being me and telling my story.

How did moving to Atlanta propel your career?

Atlanta is a really hungry city. A lot of people do what I do out here, and it is a lot of people doing it at a very high level. There are superstars that still live here. I feel like if anything, it’s inspirational because you are right in the heart of your favorite music or the biggest songs in the world being created here. I wanted to be closer to where the action was at. I feel like Columbus and Cincinnati has stuff you can rap about, but on the business side, there is a lot more action in Atlanta that can help my career more.

Looking forward, what’s next for you musically? What can fans look forward to in the future?

They should expect greatness. Nothing but greatness for me. It’s an important and pivotal year for me. I am just going to give my fans more of me and put out as much music as possible. I’m going to give more of an insight and talk my shi*t, keep it lyrical, and make amazing music. I just want to keep the ball rolling. There are a lot of people that have been on this ride with me for a long time. There are a lot of people I know, if I don’t continue to deliver in a way I know I can, I could let them down. Nothing but greatness this year.

How fulfilling is it with the world opening back up to play shows? What do you have planned as far as that goes?

With RGB and a song I have coming called Peachtree, I’m trying to build up to a project and with that, I plan on getting on the road and tapping in with my biggest markets. I love performing and seeing the people and touching the people. I love seeing them interact with music and telling me how much they love it. That is what drives me the most knowing my music isn’t just for me but for everyone.

What song are you most excited to perform?

RGB. I will love to see that in a bunch of different cities, the bass going crazy, and everybody rapping it word for word.

Where do you see yourself and your sound in five to 10 years?

In five years I see myself having my debut album out. I feel like the world will be extremely familiar with me. I feel like my sound will go from this Midwestern/southern sound to something more creative. I want to tap in more with samples, but keep it street and what goes on in my mind.

Sum up Crash Rarri in two words.

Crash Rarri. Ghetto greatness.

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