Rapper IDK has announced his latest venture with Credit Karma after posting to Instagram and Twitter confirming that he and the company will be working together to host a contest and YouTube show to bring awareness to debt and money management.
Beginning today, Friday, November 5th - IDK will be giving away money to help five lucky people pay down their debt. Interested individuals must share how they got into debt and explain how they intend to rid themselves of their debt.
After five winners are chosen, "Midday with IDK" will launch on YouTube. This show will be aired on Credit Karma’s YouTube channel, featuring IDK in a talk show format addressing topics intended to help viewers get a better understanding of money. Money is such a taboo topic within society, and is something that both IDK and Credit Karma hope to normalize as they discuss related topics with other artists such as BIA, 24kGoldn, DJ Millie, Buddy, and Zach Bia who will make appearances on the show.
According to Cornerstone Advisors via Forbes, 35% of Gen Zers and Millennials use Credit Karma one a month. IDK admitted to using the platform weekly, sharing “I was addicted to Credit Karma, using it every week to learn about the importance of credit and financial literacy.”
This comes nearly three months after IDK taught at Harvard University with his accelerated music business program "No Label Academy." Since the program's completion, he has been on tour for his second studio album USee4Yourself, that launched this past July.
During his tenure at Harvard University, students referred to IDK as "Professor Mills," and as both a rapper and educator – he plans to display content on "Midday with IDK" that is visually engaging for viewers – especially those with a short attention span. For those who want to listen to his music instead, listeners can expect to hear topics of personal finance and money management fused directly into his music.