Yesterday, Def Jam announced their most recent addition to their team. Snoop Dogg has joined Def Jam in a senior strategic advisor position in which he will be concentrating on A&R and creative development. He will be an executive creative and strategic consultant: Def Jam created this new role for Snoop that will “allow him to strategically work across the label’s executive team and artist roster.” They wanted him to have a more “immediate focus on A&R and creative development.”
CEO Sir Lucian Grainge stated that Def Jam is “thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity, and infectious energy to Def Jam.” Snoop and Grainge have been acquainted for over twenty years and Snoop has both a strong understanding of what it takes to be successful and a passion for the label.
Snoop shared that “as a kid, as a young rapper, Def Jam Records was the holy grail of hip-hop.” He revealed in a video to his fans today his new position and said, “there was a new creative consultant for Def Jam Records and you looking at him right now.”