As the conglomerate continues to take over the music streaming business, Spotify is looking to innovate the world of music sharing and curating through a new pilot program. Available for a limited amount of time, the "Featured Curator" program will highlight user-curated playlists alongside their own.
This new feature feels like a clear step forward for the company. Having established themselves as a discovery-friendly service through various genre-based playlists and efficient algorithms, the "Featured Curators" program will give an opportunity to music lovers to share their personalized playlists with a wider audience.
Following the addition of their Blend playlists, which allow up to ten people to collaborate on a playlist, this new expansion will contribute to Spotify's ongoing mission to prioritize user interaction and engagement. By increasing the social aspect of the app, Spotify could become more than a streaming service, eventually crossing over to the realm of social networking.
Still in its early stages, the pilot program will only be available to Spotify users who already have a following on the app, as well as playlists with a considerable following. But if all goes well, the Spotify community is in for a unique and exciting experience.