Considering the multitude of talented artists trying to make a name for themselves, everyday via social media, it’s important to recognize this artistic saturation, hone your craft, and understand what you can bring to the table. This is exactly what Loudoun County, Virginia, native rapper SH1NOB1 is looking to do everyday.

Since the beginning of his career in 2018, he’s strived — and, might, I add succeeded — to deliver a fully realized, unique, and impressively whole sound, one track after the other. From his first two albums, Out with the Old, In with the New, and Twilight, to his most recent single, “NEW START, NEW DAY,” there are clear signs of musical and lyrical progress, with the latter showing how far he’s come as an artist.

Speaking on his latest track, SH1BNOB1 shares, “The premise of the track is being able to take advantage of and utilize the everyday opportunities life gives us. Tomorrow is never guaranteed, so live life to the fullest and give it everything you got.” Trappy, energetic and refreshing, “NEW START, NEW DAY” oozes confidence and positivity. A rather enticing and well-attentioned motto disguised as a killer trap track, glossed with an easy going and precise flow. I highly recommend checking it out and giving the rest of his discography a listen.

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