It’s a natural progression: temptation gives way to delusion, and not too long afterward we are at odds with the twisted reality we have created for ourselves. On his latest single, Los Angeles by-way-of New Delhi artist ZZ has a revelation of Biblical proportions. “I think I fell in love with the devil,” he admits on the chorus, his voice conveying an auditory face-in-hands moment of regret.
Opening in a melancholic tone, ZZ is fully aware of his own entrapment at the hands of his love. As the guitar on the track starts to take more of a lead and the hip-hop influence becomes more prominent, it feels as if he’s breaking out of his trance. However, as the song comes to a close, you get the impression that he is still under the spell of seduction, willing to compromise and (literally) make a deal with the devil. This idea is only further supported by the track’s enrapturing music video, self-directed by ZZ to capture the hypnotic influence he has succumbed to. “FELL IN LOVE WITH THE DEVIL” isn’t your classic love story; it’s fraught with impulsive desire and delusion for the sake of pleasure. While healthy in moderation, ZZ may have taken things too far in this instance. Despite it all, you have to admit that he makes the prospect sound worthwhile.
Given his recent string of accomplishments, you’d be within your right mind to think ZZ might have sold his soul in exchange for transcendent potential. His string of sell-out shows includes performing at India’s Zomaland in front of 10,000 fans in what served as somewhat of a homecoming for the New Delhi native. After moving to Los Angeles in 2020, he wasted no time in making connections, collaborating with the likes of FRVRFRIDAY, 24kGoldn, Guapdad 4000, and Kodie Shane. “FELL IN LOVE WITH THE DEVIL” is set to be featured on ZZ’s upcoming debut album, a project sure to assert his status as one of rap’s names to watch. A prime example of hip-hop’s growth and universality, falling in love with ZZ’s music isn’t nearly as treacherous as the relationship he finds himself in.