Get To Know Kevin George [Interview]

Ian Hansen

If there is one thing that is for certain, it is Kevin George is making sure 2022 and beyond belongs to him. He’s already released two catchy singles with around 20 more to come this year. He is as versatile as it gets sonically with unforgettable one-liners that put him above many. Get to know more about the Connecticut artist/producer below:

You have your most recent song, “The Wave,” that just released. What was the direction you wanted to take with it and the sound you wanted to push?

I wanted to turn up. My fans really love me in that light, turn up stuff. Songs like “Warning Signs” and “Madonna” have all stood the test of time in that catalogue. I wanted to do that in a more evolved way. “The Wave” is going crazy and brings more rage energy to it with a psychedelic feel with the delays. The mix is radical.

You’ve got around 24 more singles coming. How important is that consistency to keep it coming and letting your fans eat?

I think you have to do a lot of self-reflecting and figuring out what is best for you as an artist. Prior to these 24 songs, I had released 57 songs, but the way we dropped them was over a course of three years and very inconsistent. I was treating myself like I was Kanye and dropping like one EP over a year thinking it would blow up. That’s putting your eggs in one basket. I’m trying to build back that high demand. The best way to do that is to keep dropping music. I think it’s what is best for me and my career.

Where do you see yourself at the end of the year with all of these songs out?

I want to be in a place where my brand is in high demand, and there is a lot of talk about me and my music. I would love to sell out a tour at the end of the year. I want to set up a fall tour and sell it out. That would be a dream come true. I want to be big on YouTube, TikTok, Twitch, and everything. Dropping all of this, setting up a fall tour, and that being successful is all I can ask for.

You have your brand CHiLDLiKE. What do you want to accomplish with that, and what is in the works?

Child to me is like my music label. It is a huge extension to my brand. Kevin George is signed to CHiLDLiKE. It is also a clothing line. One day it could be a foundation my mom can run where we help out kids and implement art and music program in schools. I’ve always been inspired by Odd Future, Roc A Fella, OVO, and I am trying to do that. I’ve always had that idea of bringing people together, developing artist’s projects, and putting it out as a collective. It’s a reminder to keep that inner child. That will be your source of inspiration forever.

Take me through your background growing up. What made you want to be a creative?

Nobody in my family was really into music. My uncle was a D.J. My mom listened to R&B such as Mary J. Blige and Prince. She loved to watch Purple Reign. My dad was big into gospel music like Kirk Franklin and a bunch of people. Music was never something I was tapped into. I didn’t really know of artists, actors, and celebrities. We weren’t big into that in my household. It was sports, God, and stuff like that. I was also in the church where I heard music. There was this prophet who would pick on me and asked me to sing. I would hide behind my mom. He told me one day I’d have a band and be a singer. I was like no way. I’d say my music interest peaked in sixth grade  when I asked for a piano and a guitar. My parents gave that to me, and I would sit in my attic and try to learn piano and guitar. I went to school and nobody was on the music so I was just going to be an athlete. I couldn’t connect with anybody about music. I got re-introduced to music with friends after school one day. I was playing lacrosse, and there were these two kids who were rapping. I started hanging around them. That’s what we were doing. We were just cyphering, writing raps, and I finally found a group.

Now that you are into music, how did you find your sound? You can do everything from pop, indie-pop, hip hop.

It was a journey. I feel like it took me to age 24 to figure out artistic intelligence. I always had it, but it took me a while to do it where people understood it like journalists. People thought I was all over the place. I always felt like I knew was, but getting other people to know what I am is something I’m trying to figure out sonically. My album, My Darlings A Demon was like me showing I could write pop songs, but anti-pop, where I’d dirty up the low end but have a happy guitar. Journalists didn’t know if it was pop or hip hop. I didn’t get any coverage for it. It was a fresh young perspective of the sound. So now, it’s about how I can have that impact where people can understand my perspective. There are certain choices sonically where I just run with it where people know exactly what I have to offer. I’ve always had a unique sound so I was confused.

Who inspires your sound?

My inspiration was like The Weeknd. These days, the technique of punching in and freestyling like what Juice WRLD was doing. What Young Thug does. What Future does. That is what inspires me now. Back then, I would do straight melodies. I would freestyle every melody but there wouldn’t be lyrics and I’d go back and put the lyrics on. Musical influences though, The Weeknd’s first albums were my DNA. Travis Scott’s eeriness and atmosphere. He’s always been one because of his artistic awareness. I can’t wait to get on that level. I hear his stuff, and it’s so inspiring. Prince too. I found my falsetto from “I Wanna Be Your Lover” by Prince. Singing that, I was able to do it too. I found my falsetto from listening to Prince. Mac Miller’s dedication to his craft and open-mindness for like drug rap. They open my mind and make it seem like the dream is attainable.

You’ve worked with some big names like Whethan and Gunna. How did those happen?

The Gunna collab I think meant more to me because I am able to be from a city no one knows, I can drop music, attract the industry, get investors, put out music, and get a song with a popping artist from Atlanta who is friends with Thug and Future. My old manager knew his people and set it up. People started to take me seriously in my town so it means a ton. The Whethan record was through a writing session. Whethan heard the record and put his own sauce and we dropped it.

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