Justin Bieber and U.S. based cannabis company Palms Premium have paired up to create a box of pre-rolls made to celebrate Bieber’s hit single “Peaches." The premium box contains seven pre-rolled joints and a Bic lighter that is stamped with the word "Peaches." The pack is available in Hybrid, Indica, and Sativa strains and contains fruit and citrus terpenes for a peach flavor. Sold at $50, the product can be bought at dispensaries in Florida, Massachusetts, Nevada, and California.
The collaboration is limited-edition, with Bieber and Palms contributing funds to the Last Prisoner Project and Veterans Walk and Talk. Both organizations focus on the destigmatization of marijuana which goes hand in hand with the Instagram statement shared on Palms Instagram: “Our goal is to make cannabis more approachable and help destigmatize its use."
In an interview with Vogue, Bieber says “I’m a fan of Palms and what they are doing by making cannabis approachable,” Bieber adds. “I wanted to make sure that I was doing something with them that felt genuine, and PEACHES felt like a good place to start.” “Peaches” debuted at No. 1 on the Billboard Hot 100 and the Billboard Global 200. "Weed was something that I felt people tried to make me feel bad for enjoying," Bieber told Vogue. "But I've now found a place in my life for weed products that have been beneficial in my human experience."