Music is therapy; whether listening or performing, it defines an individual’s ability to cope with the turmoil of modern-day society. For Anaheim based rapper, Phora, this isn’t new. Phora (born Marco Anthony Archer) has a knack for penning his listener’s most personal thoughts - rapping, and sometimes singing, masterful poems which transcend traditional forms of therapy. With the release of his newest single “Loaded Gun,” fans have yet another song to put on repeat.
“I’ve been hurt by you too many times, So I keep you in my heart and not my life. And you’ve been broken, your heart’s just like mine, So we both pretend that everything is fine.”
This track comes as a relief for some: being teased beforehand, but briefly shut down by the man himself. It’s hard for many to comprehend the talent or lyricism often displayed by Archer. His music appeals to the select few - the ones seeking euphoria, a connection to the music stemming from personal experience. Thus, Phora has built a musical empire from emotional attachment. Phora’s discography runs deep - tracing back to the early days of Soundcloud, where he often remixed other’s tracks with his unique flow. Since then, he’s been consistent: releasing yearly albums, and a string of singles including last year’s “Destiny’s Song,” “Stars In The Sky (feat. Jhené Aiko),” and “Cupid’s Curse (feat. Kehlani)” - all of which earned their place on his end-of-year album “With Love 2.”
Behind the music is a seasoned entrepreneur - the face behind the popular apparel company “Yours Truly Clothing,” where his lyrics cement their place in the world. It’s definitely a mystery why he’s still undiscovered by many. But whether you’re new to the scene, or a returning listener, you’ll want to stream the track below: