Travis Scott has announced the release date for his new agave spiked seltzer beverage brand called “Cacti.”
Earlier this week, Scott gave fans an update on “Cacti,” along with a video tour of the headquarters. He said in the video, “I'm telling you, It's the best of the best right there." Travis has become the king of brand partnerships from meals with McDonald’s, and creative collaborations with Nike, Sony, and Fortnite. For his seltzer company, he teamed up with Anheuser-Busch which seems like a strategic move on his end.
“CACTI is something I’m really proud of and have put a ton of work into,” Scott told Complex. “Me and the team really went in, not only on getting the flavor right but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
"Cacti" is expected to be found on shelves starting March 15.