Dua Lipa and Puma Collaborate on New Sneaker Campaign

Rachel Guttman

Dua Lipa collaborated with Puma for a campaign shoot, which features a throwback theme with a contemporary vibe in honor of their new collaboration. On Tuesday, April 6, Dua Lipa posted a series of photographs on Instagram that display her wearing Puma’s new shoes – the women’s silhouette Mayze. In order to convey this unique collaboration, Dua Lipa rocked the midsole look with a vintage windbreaker and mini braids in her hair.

Dua Lipa shares that the Mayze sneakers are a perfect shoe for her as they work both on stage and off stage. She also states that the sneakers feature a stacked sole, which she can work into any look. Dua Lipa was announced as a Puma brand ambassador in November of 2020 and has since participated in Puma’s campaign called “She Moves Us,” which seeks as its ultimate goal to empower women and connect women around the world. Dua Lipa took part in this campaign and partnered with Puma overall to help inspire other women to take initiative through both sport and business.

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