In hopes of reinforcing its connection with music trends, TikTok has launched a new radio station in partnership with Sirius XM and Pandora. This new radio station will showcase trending songs on TikTok, which will be based on platform engagement. In addition, it will feature playlists from TikTok influencers throughout the summer.
TikTok explains, "Sonically synched to the TikTok experience, the channel will feel like a radio version of the platform’s “For You” page. The TikTok Radio Channel will feature a diverse group of TikTok creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks.”
TikTok has already become a key player in stimulating music trends– there have been a number of songs that have risen in popularity as a result of TikTok users generating creative clips with music. Songs have gained extreme traction through the TikTok application, with some going completely viral, kickstarting careers. TikTok is now on track, in fact, to become the next billion-user social media platform, which explains the influence it has on driving musical trends. The new TikTok Radio initiative will hopefully solidify the connection between music fans and TikTok users. TikTok hopes that the new radio station will improve music fans’ presence on the app as well.