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Adam Pastel’s “H8U” Introduces Hyperpop to the Bay Area Culture

Carter Fife

In the world of burgeoning hyperpop talent, many promising young artists are consistently pushing the genre to its limits trying to stand out from the crowd – but Adam Pastel stands alone. This week the Bay Area artist returns with “H8U," a high-energy hyperpop-meets-emo-rap banger primed to colonize your weekly rotation. It’s been a busy year for Adam Pastel, but with two singles under his belt for 2021, it seems like only a matter of time until he breaks into the hyperpop stratosphere.

With a register that synthesizes the best elements of PARTYNEXTDOOR and Midwxst, Adam Pastel delivers a single this week that is sure to win over even the most hard-headed hyperpop stans. Balancing an energy that borders between stunning ambiance and high-octane electricity, “H8U” tells a story about a relationship gone wrong. “It hurt me to see her drift away from me, so I guess in the moment I hated her.” Pastel notes about the track’s meaning. “The end of the chorus is me explaining that it’s okay because I replaced her with someone that’ll love me like she never could." Though “H8U” is a fairly bittersweet track, Adam Pastel’s perfectly polished production and innovative vocal mixing has us falling in love all over again. With more music likely planned for the future, this is a great time to be an Adam Pastel fan.

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